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The unique style of marketing was covered by media – Press and TV – quoting the campaign as an innovative marketing exercise. Immortals Of Meluha Audio Book Mp3 Free Download.
On an average each trailer was shared by around 300 people on their Facebook pages & we have more than 10,000 views on Youtube for each trailer… and still counting!. The Meluhan belief that Shiva is their fabled saviour Neelkanth, is confirmed when he consumes the Somras, a legendary healing potion, which turns his throat blue. The story is set in the land of Meluha and starts with the arrival of the Tibetan tribal Shiva. #IMMORTALS OF MELUHA MOVIE SERIES#
These trailers were released in the online medium – Website, Facebook, Youtube, and every trailer release triggered a viral wave of fan acquisition and buzz about the book. The Immortals of Meluha is the first novel of the Shiva trilogy series by Amish Tripathi. The trailers created an exciting tease as each trailer introduced a new character and a sub-plot about the book. Key characters from the book were introduced in each trailer. Amish intelligently tweaks and warps the cast of familiar characters (familiar to Indians, at least), and paints a fantastical version of Shivas life that is credible in some. The decision was not just to make trailers but to make them like real movie theatrical trailers – 3D animation combined with Live action helped create a period feel, just the way the story was visualized in the book. The Immortals of Meluha is a mythological novel (erroneously labelled sometimes as epic fantasy) that takes one of the gods of Indian mythology and portrays him as a man. So the best way to paint a picture about the book was to paint it on moving form – movies ! Both the books in the Shiva Trilogy are written very visually.
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